This Lunar New Year, Tiger Beer celebrates the essence of “聚” by engaging the spirit of “Togetherness” with family and friends spending their special moments together with with food, beer and fantastic entertainment.

The key visual in this year’s campaign is the beautiful gold calligraphy of the 聚 character which is the modern interpretation of Lunar New Year.  Experience the “Togetherness” concept with occasions for Tiger Beer fans to celebrate the with a series of festive highlights such as the Tiger Lunar Extravaganza and various roadshows all around Singapore.

From now till February, do also look out for the eye-catching limited edition solid 1kg gold bar (worth $70,000) escorted by an entourage of security officers which will be making its journey within the heartlands of Singapore.  Who knows you may stand a chance to win it?!

Tiger Beer will also be spreading the festive goodwill of Togetherness with the less-privileged by raising funds for the elderly and needy residents.  For this charity campaign, ten special fortune cookies will be sold in a limited edition package at $10 per pack.  Singaporeans may also purchase a single cookie at $1 to do their part for this initiative.

Dates and venue:-

• Chinatown - Kreta Ayer Square and Banda Street third field: 9 Jan to 10 Feb 2011.
• Singapore Flyer: 3 Feb to 10 Feb 2011

All proceeds of this charity drive will be donated to the Kreta Ayer-Kim Seng Meal & Grocery Program.  Each cookie contains a well wishing note and you may even stand a chance to win a pair of tickets to the Tiger Beer Lunar New Year Extravaganza.

For more details on the Tiger Beer Lunar New Year Extravaganza, Roadshows, Voting Contest and Giveaway Promotions, do hope on over to Tigerbeer.com.sg to celebrate Togetherness with the best!